International Market Entry and Development Essay - 2

International Market Entry and Development - Essay ExampleThe purport of this essay is to analyze outside marketplaces and the strategies that must be used to permeate US, China and others markets. The competitive adorn has changed and the United States has to keep up with the changes worldwide. Currently the top exporter in the world is the emerging economy of China, patch the U.S. is the 4th highest exporter and the top importer worldwide. Due to the amazing growth of many emerging economies companies must target these foreign nations to achieve further growth in the long term. One of the best ways to establish a strong market presence described in the essay is through the utilization of a mark strategy. A branding strategy has many benefits including the ability to charge a premium price for products and services. A company in the app arl industry that has used a branding strategy to successfully penetrate many nations worldwide is Urban Outfitters. The use of a branding str ategy helps companies build up a reputation among customers that leaves a lasting impression on the buyers. The use of marketing is also described by the researcher and is critical to create a branding strategy. The reseacher mentiones that the top fast food restaurant in the world, McDonalds, spends every year a $1 billion in marketing expenses to continue its branding strategy. Companies that are able to establish a brand value have a better chance to watch over in multinational markets. The branding strategy can be as effective in the international markets as in the domestic marketplace.