From Social Media Revolution to Social Media Evolution Dissertation

From Social Media Revolution to Social Media Evolution - Dissertation Example selling executives of five telecom company were approached to answer the questionnaire about SMM strategies and approach of their company. The method adopted in this question is qualitative research approach coalescing diverse case studies in the research strategy. SMM executives of five telecom companies were for each one provided with a specific questionnaire coordinated to their terrain of business. The five cases were analyzed with the help of data collected from the questionnaire. On the whole, topic of this thesis concludes that communication by means of SM is still in the evolutionary stages of its development. Companies in frequent commend SM as a successful tool to surpass and sustain marketing communication, nevertheless, companies extol SM as a tool for marketing communication. SM has brought revolution in the realm of communication, it holds wide growth potential concerning delineation and stipulation or blueprint of distinct platforms, for the reason that not exclusively the available platforms are convenient and relevant for every company. Table of Content Abstract....................